BUY ALEXANDRA GROOVER ON FARFETCH.COM

Great news for international customers- you can now buy a special selection of limited edition Alexandra Groover garments from Farfetch.com.

ALEXANDRA GROOVER QUOTED IN EVENING STANDARD

Alexandra Groover was quoted in support of fellow All Walks Beyond The Catwalk designer Mark Fast in the Evening Standard yesterday September 22nd.

ALEXANDRA GROOVER IN LET THEM EAT CAKE MAGAZINE

Alexandra Groover's Shell Hooded Dress (left) and plenty of fabulous Chanel Makeup featured in Issue 11 of Let Them Eat Cake magazine.

WATCH ALEXANDRA GROOVER'S SS-10 COLLECTION HERE

Watch it on Vimeo here.

ALL WALKS PARTY- A GREAT SUCCESS!

Alexandra Groover and mask maker extraordinaire Magnhild Kennedy at the London Fashion Week All Walks party in the BFC at Somerset House Sept 18th, 2009.


A great crowd showed up to the party!
Alexandra Groover caught by the Facehunter before the All Walks Beyond The Catwalk party in the BFC Portico Rooms.

SS-10 REVIEW IN POST BELOW!

Fresh from the success of her triumphant catwalk debut to a packed crowd at February’s LFW, London designer Alexandra Groover is set to unveil her hotly anticipated second collection this September 20th, 2009 in association with Vauxhall Fashion Scout.

This season, Groover’s signature all black collection features another intriguing selection of architectural silhouettes inspired by the natural sciences. Building on her previous inspiration of the spiraling shapes of shells, Groover moves from water to land, this time exploring the unfurling shapes of fern fronds with a fresh Spring Summer wardrobe which includes swimwear and hats. The collection is accompanied by dramatic statement jewellery designed in collaboration with Jane Groover.

And as if that isn’t enough, Alexandra Groover has also been specially selected along with seven other influential designers including Mark Fast, Hannah Marshall, and Avsh Alom Gur, to design and make a bespoke dress for the All Walks Beyond The Catwalk event at LFW. Sponsored by the BFC and inspired by the charity B-Eat, this event is in support of diversity in the modeling industry and the designs have also been shot as a photostory for the current issue of i-D magazine. The live event will take place on September 18th in the BFC Portico Room at LFW and will feature an exhibition of images from the shoot.




For all press and sales enquiries, please contact info@blow.co.uk
Additionally, the SS-10 collection will also be on view to buyers at the Blow showroom on Wed 23rd and Thur 24th of September.
www.alexandragroover.com

The Fashion Scout: Alexandra Groover

The Fashion Scout: Alexandra Groover